McDonald’s – McMuffin® Stack launch
The McMuffin® Stack. It’s the taste and satisfaction from the breakfast you love. Made big. But if your breakfast can be bigger, shouldn’t your mornings be too?
Other than in-store collaterals, we had fun translating the Big idea through delicious food romance, bursting social contents, realistic 3D photo opportunity, and attention-grabbing news print.
Executive Creative Director: Fajar Kurnia
Creative Director: Adrian Yeap
Art Directors: Lijing Sim, Gabriella Kow
Designer: Cassandra Low
Copywriter: Aaron Leong