The low-low-lowest 11.11 sale
11.11 is one of the world’s largest sales events. It’s the one day where every shopping platform and every brand shout about how low their prices are. Essentially, it’s a competition of how low we can go. And when it comes to Lazada, we can go REALLY REALLY LOW.
This year, we partnered with Korea’s largest boy band, SEVENTEEN. And when we think of low, one catch song comes to mind. Low by Flo Rida. While singing to the catchiest 11.11 song while showcasing a variety of products, they also swept all K-POP fans off their feet (and also carting out on 11.11, of course)!
With almost 300K views on social media platforms, we connected Lazada with thousands of carats from all over the region squealing in their lowest voice (lol) with our catchy song during the low-low-lowest sale of the year!
CCO: Jennie Morris
Associate Creative Directors: Wei Cong Chong, Claudia Ribeiro
Art Director: Lijing Sim
Copywriter: Renee Choo