McDonald’s – Children’s Day

What’s a Happy Meal without happy kids?
Some might say that kids today have it easy. But from 2012-2017, there had been over 2,400 new cases at IMH’s Child Guidance Clinics each year. Perhaps this issue could be avoided if parents simply did one thing — be open.

PINKY TO PINKY HEART TO HEART
So for Children’s Day, we helped parents give their kids a gift that will last a lifetime. A promise to listen to their kids and be open with them, so they can get the emotional support they need.

Over 20,000 pinky promises were made, bringing parents and children closer through open conversations.

Proving that an open conversation is the first step to an open heart.

Creative Director: Adrian Yeap
Art Director: Lijing Sim
Copywriter: Aaron Leong
Production: Coolcheese

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McDonald's – Angpow