Expedia x STB – Your Next Big Trip

Tourism boards and travel brands are welcoming travellers back with ‘something for everyone’. The challenge is the need to hone in on a captivating reason for travellers to come all the way to Singapore, to be distinctive and compelling in this cluttered space –To make Singapore relevant for the UK and US.

Expedia has everything you need to book the best, safest big trip of your life:
a trip to Singapore filled with fresh, innovative and reimagined experiences, connected by the diverse and vibrant food scene.

“For your next big trip. Think small”
Though we’re geographically small, there’s nothing small in terms of what we can offer our international travellers.
Our approach is to use “Think Small” to drive recall to Singapore.

And by using juxtaposing visuals, grand epic shots, along with a narrator that can’t seem to contain her excitement, we want to convey the bigness of what they can expect in Singapore. Made possible through Expedia.