McDonald’s – Hokkaido Salmon Sugoi!
What makes the Hokkaido Salmon Burger undeniably Japanese?
Is it the umami flavour of its roasted-sesame mayo?
The refreshing crunch of shredded cabbage?
Or perhaps its panko-crusted patty that uses Salmon from Hokkaido?
Well, ready your taste buds an explosion of Japanese enjoyment
that’ll make you go…
Executive Creative Director: Sharim Gubbles
Senior Art Director: Lijing Sim
Copywriter: Aaron Leong
Photography: Gabe Chen
Film Director: Tai Heng