Yeo’s CNY 2025 - Make Your Own Fortune
Whether it’s finance, politics, or health, we are living in vague and uncertain times.
No one can say for sure how 2025 is going to turn out.
But one thing’s for sure. Things become better as long as you keep trying.
That’s one great lesson we can learn from the fortune cat – Just. Keep. Waving.
Make Your Own Fortune is a CNY Campaign that gets our audience to
persistently wave fortune into their lives, through our packaging and on socials.
Creative Director: Poh Wee Koon
Creative Group Head: Lijing Sim
Senior Art Director: Clara Chow
Art Directors: Chanel Chan
Copywriter: Aaron Leong
Account Servicing: Nia Quraisya, CK Tham
Producer: Gina Wang
DOP: Alvin Choon
Character design: BlackMoon