Pan Pacific Hotels Group - Graceful Luxury
What’s ‘Graceful Luxury’? We say…it's a feeling.
It's how a stay at Pan Pacific ought to feel, and what the brand promises to impart to guests: Graceful Luxury that's simply effortless, and a cut above the rest.
Thoughtfulness, dedication and meticulousness create an experience that soars elegantly above all expectations–meeting and surpassing your needs for a truly luxurious stay.
The Art of Graceful Luxury,
introduced with 3 stories of effortlessly elevated stays.
Through three vignettes we showcase how gracious hospitality from the heart creates effortlessly elevated stays for our guests:
1. Where the Smallest Details Lead to Delight
Staff members’ keen eye for detail elevates a business traveller’s experience at the property.
2. Where Your Needs are Met with Meticulous Care
Staff’s meticulous concern helps a young guest come out of his shell with a welcome full of adventure.
3. Where Devotion Goes the Extra Mile
Staff’s tenacious devotion to guests life moments enables a couple to have the perfect proposal.
The Art of Graceful Luxury is unveiled through 3 main pillars:
1. A keen eye for detail | 2. Care that goes beyond | 3. Tenacious devotion
Through the 3 pillars, we cover real stories and topics such as room experience, amenities, stay experience,
hotel design, and dining experience from different Pan Pacific Hotels on socials.
Watch the rest of the full videos here.
Creative Director: Poh Wee Koon
Creative Group Head: Lijing Sim
Senior Art Director: Clara Chow
Art Director: Jenny Chan, Chanel Chan
Senior Copywriter: Jessica Rovira, Aaron Leong
Account Servicing: Rachel Lau, Theresha Ng, Jessica Yeo
Head of Production: Roy Lin
Producer: Ang Zheng Xiang
Director of Photography: Alvin Choon
Director: Elgin Ho