Robinsons – CNY campaign

Chinese New Year indicates the start of the Spring season. Instead of taking the typical approach using spring flowers as the theme, this campaign used porcelain vases as the main element to express perpetual harmony, while the Peony flowers and flowing water is used to express the flourish of fortune.

Creative Directors: Sharon Goh, Mahesan M
Art Director: Lijing Sim
Copywriters: Teng Choon Yeng (Mandarin copy), Poh Wee Koon (English copy)
Photography: DayDream

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Robinsons – Christmas