Changemakers by SEED Campus - Let Them Lead
You can teach and grow a child. Take care of their needs, give them a sense of belonging, set them up for a great education, and even make sure they have a core of happy memories to fall back on.
But the one thing you can’t do, is to always be with them.
Whether it’s over the hours of a day, or the course of a lifetime, no parent or teacher can be with a child at every moment,to celebrate every victory, or to get through every struggle.
That is why we equip them with life skills, so that they can be self sufficient.
For the launch of Changemakers by SEED, we want to go beyond just talking about our space or approach.
We have a higher ambition – to empower children as the protagonist of their growth.
So as we take our spots as partners to the parents, we also want to encourage taking a step back,
to put the kids in the driving seat.
Let Them Lead
A launch campaign that advocates self-led learning as the way to grow a new generation of confident, empathetic, and curious Changemakers, who are ready to tackle real-world problems and better the future.
We followed and saw the kids handle different roles and challenges while running The Shop of Small Scoops. Handling impatient customers, elderly with language barrier, answering difficult questions, dealing with spills, controlling the crowd, and adapting to different roles.
See them in action on their IG account highlights! 🍦
Creative Director: Poh Wee Koon
Creative Group Head & Art: Lijing Sim
Senior Copywriter: Aaron Leong
Junior Copywriter: Crysta Hiruan
Account Servicing: Jessica Yeo, Ang Zheng Xiang
Head of Production: Roy Lin
Producer: Rain Akkayanont
Director of Photography: Alvin Choon