Section Interactive (2023 - Present)
Creative Group Head
Senior Art Director
Leo Burnett Singapore (2019 – 2022)
Senior Art Director
Art Director
DDB Singapore (2015 – 2019)
Art Director
Junior Art Director
Up & Up (2012 – 2013)
Junior Designer
Clients
UNIQLO SG, Pan Pacific Hotels Group, Standard Chartered Singapore Marathon, Spa Esprit Group (Tiong Bahru Bakery, Common Man Coffee Roasters, STRIP), Changemakers by Seed Campus (NFC), OCBC SG & MY, Singapore Press Holdings, Yeo Hiap Seng (Yeo’s), Lululemon SG, TikTok Shop
Bandai Namco Global, Livspace SG, Nikon Lenswear Global, Logitech G SG, McDonald’s Singapore, Lazada, Expedia, Auchentoshan, Eurokars Group (Mazda), Orchard Road Business District (ORBA), Robinsons Singapore, ION Singapore, Samsonite Singapore, Glico Singapore, SC Johnson Global, Shiseido Global (NARS/Clé de Pleu Beuté), Maybank Singapore, HomestoLife, TANGS Singapore, Breast Cancer Foundation, i12 Katong, Yahoo! Singapore, Costa Cruises
Skills
Creative Concept Development
Leadership & Team Management
Interdisciplinary Collaboration
Graphic Design
Calligraphy
Shopper Marketing
Awards
The-1 Metre-Exhibition – Best Use of Ambient - Bronze
GONG 2022 Creative Circle Awards · Dec 2022
The-1 Metre-Exhibition - Outdoor - Shortlisted
The-1 Metre-Exhibition - Media - Shortlisted
Spikes Asia · 2023
Nex Gen Finalist
Issued by GONG Show 2017 · Dec 2017
Education
LASALLE College of the Arts (2013 –2015)
Goldsmiths’ College, University of London
BA (Hons) Design Communications, Advertising
First-Class Honours in Design communication
Republic Polytechnic (2010 – 2012)