Lijing is a Senior Creative plus an anytime-Calligrapher in Singapore. She’s worked with clients from government accounts, to fast-food, homegrown favourites, fashion retail, beauty, gaming, e-comms retail, hotel groups, and non-profit organisations.

 

Section Interactive (2023 - Present)
Creative Group Head
Senior Art Director

Leo Burnett Singapore (2019 – 2022)
Senior Art Director
Art Director

DDB Singapore (2015 – 2019)
Art Director
Junior Art Director

Up & Up (2012 – 2013)
Junior Designer

Clients
UNIQLO SG, Pan Pacific Hotels Group, Standard Chartered Singapore Marathon, Spa Esprit Group (Tiong Bahru Bakery, Common Man Coffee Roasters, STRIP), Changemakers by Seed Campus (NFC), OCBC SG & MY, Singapore Press Holdings, Yeo Hiap Seng (Yeo’s), Lululemon SG, TikTok Shop

Bandai Namco Global, Livspace SG, Nikon Lenswear Global, Logitech G SG, McDonald’s Singapore, Lazada, Expedia, Auchentoshan, Eurokars Group (Mazda), Orchard Road Business District (ORBA), Robinsons Singapore, ION Singapore, Samsonite Singapore, Glico Singapore, SC Johnson Global, Shiseido Global (NARS/Clé de Pleu Beuté), Maybank Singapore, HomestoLife, TANGS Singapore, Breast Cancer Foundation, i12 Katong, Yahoo! Singapore, Costa Cruises

Skills
Creative Concept Development
Leadership & Team Management
Interdisciplinary Collaboration
Graphic Design
Calligraphy
Shopper Marketing

Awards
The-1 Metre-Exhibition – Best Use of Ambient - Bronze
GONG 2022 Creative Circle Awards · Dec 2022

The-1 Metre-Exhibition - Outdoor - Shortlisted
The-1 Metre-Exhibition - Media - Shortlisted
Spikes Asia · 2023

Nex Gen Finalist
Issued by GONG Show 2017 · Dec 2017


Education
LASALLE College of the Arts (2013 –2015)
Goldsmiths’ College, University of London
BA (Hons) Design Communications, Advertising
First-Class Honours in Design communication

Republic Polytechnic (2010 – 2012)