Lijing is a Senior Creative plus an anytime-calligrapher in Singapore. She’s worked with clients from government accounts, to fast-food, local brands, fashion retail, beauty, gaming, e-comms retail, hotel groups, and non-profit organisations.

 

Section Interactive (2023 - Present)
Creative Group Head
Senior Art Director

Leo Burnett Singapore (2019 – 2022)
Senior Art Director
Art Director

DDB Singapore (2015 – 2019)
Art Director
Junior Art Director

Up & Up (2012 – 2013)
Junior Designer

Clients
Changemakers by Seed Campus (NFC), OCBC SG & MY, Tiong Bahru Bakery, Singapore Press Holdings, UNIQLO SG, Yeo Hiap Seng (Yeo’s), Lululemon SG, Pan Pacific Hotels Group

Bandai Namco Global, Livspace SG, Nikon Lenswear Global, Logitech G SG, McDonald’s Singapore, Lazada, Expedia, Auchentoshan, Eurokars Group (Mazda), Pan Pacific Hotels Group, Orchard Road Business District (ORBA), Robinsons Singapore, ION Singapore, Samsonite Singapore, Glico Singapore, SC Johnson Global, Shiseido Global (NARS/Clé de Pleu Beuté), Maybank Singapore, HomestoLife, TANGS Singapore, Breast Cancer Foundation, i12 Katong, Yahoo! Singapore, Costa Cruises

Skills
Creative Concept Development
Leadership & Team Management
Interdisciplinary Collaboration
Graphic Design
Calligraphy
Shopper Marketing

Awards
The-1 Metre-Exhibition – Best Use of Ambient - Bronze
GONG 2022 Creative Circle Awards · Dec 2022

Nex Gen Finalist
Issued by GONG Show 2017 · Dec 2017


Education
LASALLE College of the Arts (2013 –2015)
Goldsmiths’ College, University of London
BA (Hons) Design Communications, Advertising
First-Class Honours in Design communication

Republic Polytechnic (2010 – 2012)