Lijing is a Senior Creative plus an anytime-calligrapher in Singapore. She’s worked with clients from government accounts, to fast-food, local brands, fashion retail, beauty, gaming, e-comms retail, and non-profit organisations.

Experience
Section Interactive (2023 - Present)
Leo Burnett Singapore (2019 – 2022)
DDB Singapore (2015 – 2019)
Up & Up (2012 – 2013)

Clients
Uniqlo Singapore, Yeo Hiap Seng, Bandai Namco Global, Livspace Singapore, Nikon Lenswear Global, Logitech G Singapore, McDonald’s Singapore, Lazada, Expedia, Auchentoshan, Eurokars Group (Mazda), Pan Pacific Hotels Group, Orchard Road Business District (ORBA), Robinsons Singapore, ION Singapore, Samsonite Singapore, Glico Singapore, SC Johnson Global, Shiseido Global (NARS/Clé de Pleu Beuté), Maybank Singapore, HomestoLife, TANGS Singapore, Breast Cancer Foundation, i12 Katong, Yahoo! Singapore, Costa Cruises

Skills
Art Direction
Creative Concept
Team management
Graphic Design
Calligraphy
Shopper Marketing

Education
LASALLE College of the Arts (2013 – 2015)
Goldsmiths’ College, University of London
BA (Hons) Design Communications, Advertising
First-Class Honours in Design communication

Republic Polytechnic (2010 – 2012)